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Help Support Community Businesses


Thriving and culturally relevant small businesses are a critical ingredient for community health. Middlefield Road in North Fair Oaks is home to many small family-operated businesses, many of which are owned by Mexican-American entrepreneurs. El Mercado is a community-member driven strategy to market and stabilize these businesses.  The project involves developing one website with over 100 businesses that can help North Fair Oaks businesses market and gain customers throughout the Bay Area. Want to get involved? El Mercado is looking for volunteers to help with recruiting businesses, designing the website, and creating content. You can obtain additional information by contacting Pedro Castaneda by email ( or phone (650-281-5857).