Media Advocacy | Social Marketing

Media Advocacy

National Institute of Health, National Institute of Child Health and Human Development.  Media Smart Youth: Eat, Think, and Be Active!

Social Marketing

The Role of Media in Childhood Obesity. Kaiser Family Foundation Brief.

Shaping Youth has a forum on media and marketing's influence on children

Food Marketing to Children and Youth: Threat or Opportunity.  Purchase and read this report from the Institute of Medicine website.

Prevention Institute published Where's the Fruit: Fruit Content of the Most Highly-Advertised Children's Foods and Beverages

Berkeley Media Studies Group published Newspaper Coverage of Childhood Nutrition Policies

Berkeley Media Studies Group published Interactive Food & Beverage Marketing: Targeting Children and Youth in the Digital Age.  Policy report and full report available.

Federal Communications Commission Task Force on Media and Childhood Obesity. 

The Ad Council campaign on Childhood Obesity Prevention focuses on the importance of eating healthy and being physically active through several complementary efforts.

Out of Balance: Marketing of Soda, Candy, Snacks and Fast Foods Drowns out Healthful Messages published by the California Pan-Ethnic Health Network and the Consumers Union.

Advertising, Marketing and the Media: Improving Messages published by the Institute of Medicine.

The Go Healthy Challenge TM Kids Movement is an on-air and online and community-based program that empowers kids to take the lead in making their lives, schools, and communities healthier. The goal of this Go Healthy Challenge is to engage at least 2 million kids to take the Go Healthy Pledge and eat better and exercise more. Are you up for the challenge?